By Athena Alliance

Redefining Networking: Beyond Small Talk

When most people think of networking, they picture stuffy events with name tags, awkward introductions, and the pressure to make a good impression. It can feel like an obligation rather than an opportunity. Athena turns this idea on its head by fostering environments where authentic connections take precedence over formality.

Athena creates opportunities for connection that feel natural, approachable, and genuinely enjoyable. There’s no pressure to perform or impress; instead, members are encouraged to show up as they are. Whether it’s a casual chat before a virtual salon or an impromptu discussion during a peer group session, Athena’s spaces are designed to encourage real conversations that lead to lasting relationships.

The Power of Unstructured Time

Athena’s approach to networking thrives in the in-between moments—those unstructured times that lead to genuine connections. As Founder and CEO Coco Brown puts it, “Unstructured time creates bonding moments you wouldn’t have had otherwise.” Whether it’s arriving early to a salon, chatting at a meetup, or following up on an inspiring discussion, these casual interactions often grow into lasting relationships.

Recently, two members connected over remote team challenges during a salon. What began as a lighthearted exchange became an ongoing collaboration, with the pair regularly sharing strategies and support. These connections aren’t transactional—they’re authentic, rooted in mutual support, and grown naturally to stand the test of time.

Simplifying Connections

Athena’s Member Success Team acts as personal guides for members, helping them navigate opportunities and make connections effortlessly. They’re always ready to introduce you to the decision-makers or point you in the right direction. Each member is paired with a dedicated Member Success Manager, offering a personalized, one-on-one relationship. They don’t just provide support and advice—they can also serve as accountability partners, helping members stay on track with their goals and encouraging them to leverage relevant Athena resources.

Spaces That Foster Growth

Athena offers a range of ways for members to engage, ensuring everyone finds their own rhythm and community within the larger network.

• Virtual Events: Salons bring members together for expert-led discussions, while peer groups create trusted spaces for candid, unrecorded conversations on shared interests and goals.
• In-Person Meetups: Local gatherings, often spearheaded by members themselves, bring people together over dinner, a hike, or a fun activity for deeper connection and camaraderie.
• The Find and Connect Tool: A searchable member directory helps members discover potential collaborators based on shared industries, roles, or even local ties.

Overcoming the Fear of Engagement

For new members, joining a large community can feel daunting. Know that you don’t have to join everything and meet everyone all at once. Make it easy and start small. Consistency is key.

• Ease Into Engagement: Begin with one event—like a salon or peer group—and let it grow from there.
• Accountability and Support: Regular check-ins with the Member Success Team can help keep you on track and make the most of what Athena offers.

A Community Rooted in Generosity

Athena members embody the idea of giving back—whether it’s sharing board experiences, making introductions, or lending a listening ear. This culture of support is what makes the community feel less like a network and more like a family.

Athena isn’t about collecting connections; it’s about building relationships that matter. Whether you’re exploring new opportunities, seeking guidance, or sharing your own expertise, Athena creates the space for women to thrive together.

Are you ready to take the first step? Start small, lean on the community, and let Athena meet you where you are.