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About this event

Studies on the strength of your weak ties suggest that your acquaintances are more likely to help with advancement and opportunities than your close ties, such as family and close friends. In a world that is more virtual than ever, there couldn’t be a better time to exercise the strength of your own “weak ties”.

Join Athena coach, Cate Goethals as she speaks on the harnessing the power of your weak ties.


Cate Goethals Chief Journey and Strategy Advisor

Cate Goethals is a certified coach (PCC, CHIC) who works with top executives and aspiring board directors to help them confidently embody their leadership value, transition to bigger or more satisfying roles, and pursue their first board seats. An expert in executive leadership and boardroom trends, I have been coaching leaders for more than three decades. Each client relationship is completely personalized and structured to that individual’s unique goals.

Clients know me for my nurturing yet challenging approach. I ask the precise questions that help leaders discover the answers hidden within. A proponent of authentic leadership, I guide executives to deeper meaning and answers – resulting in an actionable, practical path forward, regardless of their goal. One client describes me as “having changed the trajectory of her career,” while another says I “hold her accountable and helped her realize her full value and potential.” I like to think I offer just the right combination of love and push. I am also a globally recognized expert in boardroom trends, diversity, and strategies for achieving first board seats. As a long-time business professor at University of Washington, my programs include the Foster Women Board Director Development Program, MBA “Women at the Top,” (one of the Forbes “10 Most Innovative” MBA courses), and Women in Leadership. I serve as an executive coach for Athena Alliance, an Executive Education as a Service platform for top women leaders.

I am co-founder of Better Boards Initiative (BBI), which serves to champion diversity in the boardroom and help new diverse directors contribute from day one. I frequently speak on issues related to leadership development and the benefits of boardroom diversity.

Coco Brown CEO

Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.

Key Details

The Strength of Weak Ties

Wed, Oct 26 @ 12:00pm PT (1 hr)

Virtual (RSVP for link)


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