Athena member Shelly Lombard once believed that hard work alone would drive her career forward. But she later realized that building strong business relationships—not just delivering results—was the key to unlocking new opportunities, promotions, and long-term success.
By Shelly Lombard – Fortune 500 Board Director, QFE & Audit Chair, Founder of Schmooze
At 7:00 pm, I’d be sitting at my desk on the junk bond trading floor at my bank.
The guy who ran the department was a personable guy and a great dealmaker. He also happened to value what’s called “face time”. In other words, he wanted to see your face, at your desk, as much as possible. So, he’d walk around the trading floor in the evenings to see who was still working.
Hundreds of people reported to him. But even though I was new, he knew me by name. That’s because, after the bank that I worked for merged with his bank, everyone who was a vice president or above, was called into a meeting to get a team pep talk from him. Out of hundreds of employees in the room, I think I was the only woman of color in the entire room. So, when he saw me in the elevator or at my desk, he’d greet me with a big “Hi Shelly!” I’d smile; say hi; put my head down; and keep working.
I am a shy introvert. I am also the first generation in my family to work in corporate America. My parents, who were both teachers, told me to go to college. Then when I got a job, it was understood that I would work hard and do impeccable work. Nobody ever mentioned the importance of networking and building relationships. With your peers. With senior people at your firm. With potential clients. With people in your industry. And of course, no one told me how to do it either.
The top guy made it a point to try to connect with me. I just had no idea how to turn that into a relationship. His mentorship or sponsorship would have changed the trajectory of my career.
I founded Schmooze to encourage, coach, and help women to do what I didn’t do. Schmooze members have access to Mini Masterclasses on specific topics around building business relationships, like “Creating the Network You Need for the Role You Want” and “How to Build Your Network Inside Your Company”.
Schmooze also hosts events like “Manicures, Massages, and Margaritas” and coffee or spirit tastings. Think of these as an alternative to the golf outings and sports tickets that men use to connect with each other. And that their companies pay for!
I interview women who have super successful careers and businesses, thanks to being intentional about building a strong network of business relationships. (The Schmooze newsletter is available on LinkedIn.) Here are a few things that I’ve learned from those women about initiating business relationships.
Relationships close gaps between where you are in your career and where you want to be, whether that’s a promotion, new job, career pivot, or corporate board role. For great advice on building business relationships, subscribe to the Schmooze newsletter on LinkedIn. And become a Schmooze member to take our Mini Masterclasses, taught by truly excellent executive coaches, and to come to our virtual and IRL networking events.
Schmooze partners with Athena to offer free memberships for Athena members. Enjoy discounted rates on all events—bring a client, colleague, or contact to schmooze with! Email [email protected] for the discount code.
© Athena Alliance 2025