This program aims to transition Chief Marketing Officers into the role of Chief Market Officers, propelling them from the back of the board deck to the forefront of the boardroom. It empowers individuals to become adept market strategists, leading with purpose, defining direction, and influencing market dynamics.
The title of Chief Marketing Officer emerged in 2002 from a small group of marketing VPs. By 2004, the CMO community had expanded to over 1000 members. However, two critical errors were made: the addition of the '-ing' suffix and the absence of a standardized job description and organizational framework. Consequently, there exists a wide spectrum of talent, mandates, structures, and strategic impacts within the CMO landscape.
and supported by experts in markets and leadership, this program offers a dynamic and immersive transformation of your role. It equips participants with the skills and insights needed to excel as Chief Market Officers in today's fast-paced business environment.
Thanks to our sponsors, this inaugural cohort is offered free to 30 top CMOs.
8 hours
4 Powerful Sessions
Live Virtual
Instructive and Socratic
World class
Faculty
Top CMOs
Market Experts
We'll delve into leading strategy, shaping markets, participating in a larger, infinite game, winning hearts, influencing purchase criteria, and aligning activities and resources with strategy.
While tasks like building awareness, driving demand, generating leads, and supporting sales remain crucial for the CMO, marketing isn't subordinate to other functions—it's a partner. Marketing holds a leadership role both internally and externally, with unique values to contribute. The emergence of generative AI offers CMOs the chance to lead their companies using AI for accelerated value creation.
Too often, marketing slides are relegated to the back of the board deck or even omitted altogether. Chief Market Officers, however, kick off board meetings, offering insights on markets and customers, shifts in the threat landscape, opportunities for market disruption or expansion, and facilitating discussions on growth, positioning, risk, and resource allocation.
The final session will shift the CMO's focus toward a CEO orientation, emphasizing value delivery to all stakeholders and adopting the mantle of a conscious leader. Topics will include organizational structure and skills, inspiring influence, and prioritizing personal power over positional power.
Market EVP SITime
CVP of Microsoft, Former CMO of FireEye
CEO Xapa, Former CMO, Public & Private Board Director
CRO and Former CMO of 6sense
CMO of Snowflake
Co-author of Play Bigger
CMO Whisperer, Top CMO Recruiter
CMO of Contentful
AI Advisor & Fractional CMO; Former Market Leader of Smartsheet, PureStorage
Hyper Growth Advisor, CMO of Atlassian
CMO of Commvault, Former CMO of Intercom, Smartsheet
Hyper Growth Advisor, CMO
Former CMO, GM Microsoft Security, Compliance, Identity, & Privacy
Fractional CMO, Founder
May 22
12:00 - 2:00 pm
June 7
12:00 - 2:00 pm
June 17
12:00 - 2:00 pm
July 1
12:00 - 2:00 pm
Applications due April 26. Only 30 will be selected.
