About this event

Attention doctors, lawyers, academics, and anyone else with a non-traditional background! If you’ve struggled to create a value proposition or materials for your board journey, you’re not alone. While your path to the boardroom may be different from many women’s, you bring undeniable value and skills to your target boards. This salon will help you surface and communicate that value for maximum success.   Join repeat software founder/CEO and executive coach Tissa Richards for this interactive session. Learn how to identify the skills and value you bring. Learn how to identify the boards you bring the greatest value to and how to align your value proposition with those targets. And, learn how to communicate your value so those board selection committees will immediately understand – and appreciate – your background.

Hosts

Tissa Richards Founder | Speaker | Executive Coach | Former CEO

Tissa has navigated the tough world of entrepreneurship, fundraising, and executive leadership. She’s raised millions of dollars for her companies, won awards for her innovation and products (including the Dell Founders 50 Award), was the first partner technology featured on Hewlett Packard Enterprise’s x86 mission-critical servers, and holds multiple patents for complex cyber security software. Top executives and companies trust Tissa to help them articulate their compelling, differentiated stories to get hired and stand out. She helps executives and founders develop leadership skills and launch companies. Tissa consults on brand, culture and product messaging for Fortune 2000 companies and startups, making the value of complex technologies clear to drive revenue and exit valuations. She also works passionately to increase the presence of women on corporate boards and remove gender as a perceived barrier to success. Tissa mentors founders, entrepreneurs, and aspiring board directors. Tissa Richards is also a contributor to business books, interviewed regularly by the likes of Forbes and the Wall Street Journal, and is an Expert Contributor to the Built In online technology community. She was a summa cum laude graduate of the University of California, Berkeley, and also attended the University of Sydney, Australia. Tissa splits her time between Silicon Valley, and Austin TX. Board & Industry Skills: - Technology Startup Founder & CEO - Chairs CSR, D&I and Cybersecurity Committees - Executive Succession & Compensation - Strategic Development & Insight - Corporate Governance - Digital Transformation & Innovation - Cybersecurity - Emerging Technologies & Business Models - New Business Development - Intellectual Property Strategy (15 Patents) Experience & Expertise - Founds and funds software companies, raising ~$25M for companies in database and cybersecurity software - Architects and patents complex technologies, leads IP strategy to increase valuation and competitive differentiation - Negotiates technology and commercial partnerships for go to market acceleration (e.g. Intel, Dell, HPE) - Determines pricing and licensing models for B2B software (SaaS, PaaS, XaaS) for rapid growth and scale Secures board members from respected companies (e.g. Dell, AT&T, Intel, Palo Alto Networks) to bring strategic value and insight to startups - Distills and translates complex technical concepts for multiple stakeholders, including investors, board members, customers and partners Other Skills: - Industries: Hardware, Software, Mobile, Networking, Fintech, eCommerce - Branding and communications - Investment due diligence - Investor relations and communications - Strategic partnerships - Scalable business models - Software pricing models

Key Details

Managing Your Brand

Value Propositions for Non-Traditional Backgrounds

Wed, Aug 04 @ 9:00am PT (1 hr)

Virtual (RSVP for link)

Salons

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