Where are the boundaries between your value proposition, your elevator pitch, and your resume? What should a compelling value proposition convey? Where do you even start? In this salon, deep dive with Tissa Richards – speaker, executive coach and repeat software founder & CEO – to learn everything you need to know about your executive and board value proposition. You’ll learn: · Why a compelling value proposition is so important · The components of an effective value proposition · Straightforward ways to identify yours · How to articulate and practice it · Techniques to internalize and communicate your value proposition Bring your value proposition examples with you! This will be an interactive salon.
Tissa has navigated the tough world of entrepreneurship, fundraising, and executive leadership. She’s raised millions of dollars for her companies, won awards for her innovation and products (including the Dell Founders 50 Award), was the first partner technology featured on Hewlett Packard Enterprise’s x86 mission-critical servers, and holds multiple patents for complex cyber security software. Top executives and companies trust Tissa to help them articulate their compelling, differentiated stories to get hired and stand out. She helps executives and founders develop leadership skills and launch companies. Tissa consults on brand, culture and product messaging for Fortune 2000 companies and startups, making the value of complex technologies clear to drive revenue and exit valuations. She also works passionately to increase the presence of women on corporate boards and remove gender as a perceived barrier to success. Tissa mentors founders, entrepreneurs, and aspiring board directors. Tissa Richards is also a contributor to business books, interviewed regularly by the likes of Forbes and the Wall Street Journal, and is an Expert Contributor to the Built In online technology community. She was a summa cum laude graduate of the University of California, Berkeley, and also attended the University of Sydney, Australia. Tissa splits her time between Silicon Valley, and Austin TX. Board & Industry Skills: - Technology Startup Founder & CEO - Chairs CSR, D&I and Cybersecurity Committees - Executive Succession & Compensation - Strategic Development & Insight - Corporate Governance - Digital Transformation & Innovation - Cybersecurity - Emerging Technologies & Business Models - New Business Development - Intellectual Property Strategy (15 Patents) Experience & Expertise - Founds and funds software companies, raising ~$25M for companies in database and cybersecurity software - Architects and patents complex technologies, leads IP strategy to increase valuation and competitive differentiation - Negotiates technology and commercial partnerships for go to market acceleration (e.g. Intel, Dell, HPE) - Determines pricing and licensing models for B2B software (SaaS, PaaS, XaaS) for rapid growth and scale Secures board members from respected companies (e.g. Dell, AT&T, Intel, Palo Alto Networks) to bring strategic value and insight to startups - Distills and translates complex technical concepts for multiple stakeholders, including investors, board members, customers and partners Other Skills: - Industries: Hardware, Software, Mobile, Networking, Fintech, eCommerce - Branding and communications - Investment due diligence - Investor relations and communications - Strategic partnerships - Scalable business models - Software pricing models
Value Propositions 101: Everything You Need to Know
Wed, May 12 @ 9:00am PT (1 hr)
Virtual (RSVP for link)
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