Understand the role of the president in your company and how their position differs from a traditional CEO role. Kate Renwick-Espinosa is President of VSP Vision Care, leading operations and strategic direction for the nation's largest vision care company. Based on her own experience, Kate will explain the President’s priorities in an organization, their role in managing P&L, and what your board needs to know when considering bringing a president into the company.
Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.
Kate Renwick-Espinosa is an insightful, C-level business executive and board director who asks the right questions to develop successful business and market strategies across a global, billion-dollar business. She brings 20+ years of multi-segment expertise across B2B and B2C, including insurance, fashion, branding, marketing, retail and technology for both clinical and consumer markets. Kate leverages leadership as President and CMO to ensure optimal teams are driving domestic and global growth, business modernization, financial strategy, product development, marketing, sales, and market and brand management. She is qualified to advise CEOs and boards on establishing market leadership, growth, and expansion, utilizing solid judgment on strategy options, organizational design, M&A opportunities, and business transformation. As President of VSP Vision Care, the largest worldwide vision benefits company, Kate is accountable for vision care and insurance programs covering 90M+ members, delivering vision care to 56% of Fortune 500 companies. In this role, she has doubled direct-to-consumer business – from $80M to $164M (2018) – through strategic initiatives, increased advertising and digital investments, consumer segmentation, data analysis, and shifting the traditional call center to be a sales channel. Additionally, Kate has increased covered members by 6M (16%) and grew annual revenues by $750M since 2015 by shifting internal culture to be more fiscally responsible and lowering operating SG&A, while reallocating resources to growth initiatives. She developed a strategic partnership with Luxottica, the parent company of LensCrafters and Pearle, and established reseller agreements with national resellers, such as MetLife and Guardian, totaling $783M, with double-digit growth for the past three years. Kate is the first female President of all VSP Global companies, and has been recognized as one of the Optical Industry’s Most Influential Women. She attends numerous VSP Board meetings annually, four annual Board Committee Meetings each year, including Finance and Audit Committees, and serves as Executive Liaison for the VSP Board’s Insurance and Marketplace Committee. Kate reports to and engages the VSP Board on state of the business, to company strategy, enterprise risk, M&A, financial planning and forecasting. Earlier, as EVP & Chief Marketing Officer of VSP Global, Kate was key in the integration of VSP’s $750M acquisition of global eyewear company Marchon, allowing VSP to become more vertically integrated and providing a 100-country global footprint, securing the supply chain. She joined the company in 1992 as a research analyst within the sales team when VSP was nearly $300M in revenues and operating in three states. Kate built VSP’s first marketing function, which grew to be the team responsible for enterprise/corporate-level marketing strategies and programs, creative and design services, corporate communications, implementing marketing technology, and several company-wide rebranding initiatives. Kate has served as a director for various corporate and nonprofit organizations. As Board Director for DITTO, an eCommerce company with proprietary, patented 3D virtual eyewear try-on technology, she advised on strategy and deployment of technology to both consumers and providers using the technology in their offices. Kate’s nonprofit board service includes Northern California Make-A-Wish and National Prevent Blindness. Kate earned a Master of Business Administration from California State University, Sacramento, and a Bachelor of Science in Economics from University of California, Davis. In addition to being named one of the Optical Industry’s Most Influential Women, she has been recognized as one of Vision Monday’s 40 Under 40, and is a member of the Harvard Business School Global Leadership Program and is a C200 Member. She lives in Sacramento with her husband and two children, who all enjoy cycling along the American River and traveling together.
The Role of the President in Your Company
Thu, Feb 11 @ 9:00am PT (1 hrs)
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