You’re almost registered.
To be a strong executive leader, it is essential you understand the roles of your peers - what they do, how they impact the organization, and how they integrate in the C-Suite. This salon is for every Athena Member. No CxO role has an "ing" in the title, with the exception of the Chief Market(ing) Officer. But in the modern world, CMOs are becoming the Chief Market Officer, making themselves one of the most vital players in all points of the business growth cycles and customer life cycles, and moving themselves up in line to the first presenter at the board meeting. Hear from one of the architects of the new role of the CMO, Latane Conant, CMO of a leading platform in the world of the CMO, 6Sense, and host of the most cutting edge communities of CMOs, Empowered CMO.
As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software saleswoman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.
Latané is an active member of the larger CMO community and leads the Empowered CMO network, an organization focused on empowering women CMOs to realize their full potential professionally and personally through leadership, inspiration, and craft, and CMO Coffee Talk, a network of 2,200+ B2B CMOs. She is a member of Pavilion and serves in Advisory Board Member roles for both Mediafly and Atrium.
Latané is creative, charismatic, and competitive. Her high energy, positive attitude, and sense of humor are contagious and it’s hard to find a customer, partner, audience, or employee who doesn’t want to work with her. Follow her insights, inspirations and updates on [LinkedIn](https://www.linkedin.com/in/latane-conant/).
Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.
The Role of the Chief Market(ing) Officer
Tue, Jan 31 @ 9:00am PT (1 hr)
Virtual (RSVP for link)
To access this event, choose one of the options below.
Already a member? Log in here.
Click here to make a request.
Join a powerhouse community of executive women and gain support in every aspect of your senior leadership career.LEARN MORE