You’re almost registered.
Reciprocity plays an important role in the development and continuation of relationships. It also plays an important role in persuasion or plainly said, getting others to do things for you. It is human nature to want to reciprocate and approaching networking from a place of reciprocity is a great strategy. Hear from highly accommplished corporate executive and board director, Betsy Atkins about her experience with the power of reciprocity.
Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.
Betsy is a 3-time CEO and serial entrepreneur & founder of Baja Corporation. She has co-founded enterprise software companies in multiple industries including energy, healthcare and networking. She is an expert at scaling companies through hyper growth and leading them to successful IPO and acquisitions. One of her more notable IPOs include the acquisition of Clear Standards by SAP and Ascend Communications ($5B in revenue) which was then acquired by Lucent for $23B. At Baja Corporation, Betsy has built 3 early stage funds and has made early investments in companies such as Yahoo, eBay and Selectica. Betsy is a corporate governance expert with an eye for making boards a competitive asset. Her corporate Board experience is vast and covers multiple industries including: Technology, Financial Services, Healthcare, Retail, Automotive, Manufacturing, and Logistics. As a Corporate Director, she brings an operational perspective which focuses on taking friction out of the consumer experience. She leverages broad contemporary knowledge of digital technology to reduce costs, drive efficiency and productivity using AI machine learning analytics to streamline processes. Previously, Betsy was the CEO of NCI, a food manufacturer creating Nutraceutical and Functional Food products. NCI created the PowerBar and healthy snacks for Kraft, Nabisco, etc. Betsy was also the CEO of Clear Standards, which developed enterprise level software for monitoring carbon emissions. A published author, Betsy’s work on Corporate Governance includes: The Conference Board, National Association of Corporate Directors (NACD), Business Insider, and Forbes. She currently serves on two public company boards: Wynn Resorts and SL Green Realty. She is also a member on the board of Volvo Cars (private). She is a proud graduate of University of Massachusetts, Amherst.
The Power of Reciprocity
Thu, Oct 20 @ 9:00am PT (1 hr)
Virtual (RSVP for link)
To access this event, choose one of the options below.
Already a member? Log in here.
Not a member? Join an event or two on a trial basis. Contact us at [email protected].
Join a powerhouse community of executive women and gain support in every aspect of your senior leadership career.LEARN MORE