Leadership is not as simple as just being a good person and having morals. Driven to succeed, entrepreneurs and executives – almost anyone moving up the corporate ladder – can be tempted to exaggerate or minimize the truth, only to sabotage their own success and destroy their reputation. C-suite advisor, entrepreneur, and communications expert Sabrina Horn will explain the tools to resist “short hacks” to leadership and help you develop the courage to lead with authenticity and integrity.
Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.
Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, and author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s and has always aimed to exemplify authenticity and advise her clients on its merits. She’s written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com. As a young executive, Horn learned about leadership on the job through two lenses: one, as CEO running her firm, the other, as strategic advisor guiding her clients through their own unique challenges. Facing countless difficult situations, crises, even failure, she came to understand that leadership is about making the right decisions at the right time based on the often very harsh, realities of the truth. Through her journey, she learned that there are no short cuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it. Horn Group became one of the most enduring, iconic brands in the tech world, with multiple offices in the US and global reach. It received national acclaim as a Top 10 US Independent Tech PR Firm, best US employer, and best US Tech agency, among other accolades for excellence in service and creativity. In 2015, Horn oversaw her firm’s successful acquisition by Finn Partners, a global marketing company. Today, Horn is CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member and is a frequent speaker at industry forums and leadership conferences. Horn has a BA in American Studies from Hobart and William Smith Colleges, and an MS in Public Relations from Boston University. She has two daughters, Grace and Christina, two extremely large golden doodles, and splits her time between New York and San Francisco.
Make It, Don't Fake It: Leading with Authenticity
Wed, Jul 14 @ 9:00am PT (1 hr)
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