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About this event

While the prevailing sentiment is that inflation, war, supply chain disruption, signal a recession, how to manage through to the other side isn’t clear. AI can provide some of the answers by improving productivity, profitability, and anticipating market shifts that enable agile adaptation. In this session, we’ll look at how AI-enabled forecasting is one example of the use of AI to navigate in turbulent times.

Heidi is a long time entrepreneur (and board member) who has successfully navigated through times of disruption and challenging economic conditions. She successfully founded one of the first ad networks and now sit at the helm of Collective[i] which has built a revenue operating system used by Fortune 500 and fast growing startups alike.


Heidi Messer Chairman and Co-founder

Heidi Messer currently serves as co-Founder and Chairperson of Collective[i]. Collective[i] (short for Collective Intelligence) hosts a network and AI/ML powered application that helps companies forecast, manage, and grow revenue. Prior to Collective[i], Ms.Messer co-founded and served as President of LinkShare, host to one of the world’s largest online affiliate networks until its sale to Rakuten for USD $425m. She received her B.A. from Brown University and her J.D. from Harvard Law School.


Coco Brown CEO

Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.

Key Details

Leveraging AI to Prepare for Economic Uncertainty: Revenue Forecasting as a Case Study

Thu, Sep 15 @ 9:00am PT (1 hr)

Virtual (RSVP for link)


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