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About this event

Learning Circles

Learning Circles are an opportunity to connect with a small group of other Athena members in a focused yet casual setting, creating accountability around targeted learning to assist you in achieving your goals. Over the course of 6 sessions, club members will meet every 2 weeks to participate in an organic, peer-led discussion of the session's "chapters" consisting of 1-2 Athena salons which are to be reviewed on your own prior to the group session. When joining, members are committing to completing all 6 sessions.

Value Propositions and Personal Branding: Amplify Your Visibility for Opportunities

A value proposition is a short, very precise, memorable couple of sentences that highlights your differentiated value. It clearly tells people why they should speak with you, and is the statement that makes people want to read your bio. Your value proposition will become the foundation of your personal brand and you will use it as the base for your other branding artifacts (Resume, Bio, LinkedIn, etc.).

"You should be immediately recognizable in your value proposition: you are the greatest differentiator. It should make someone be able to answer immediately why to bring you onto a specific board, why to recommend you for a position, and why to believe in you or trust you for your expertise, authority or credibility. Ultimately, it needs to answer, why you." - Tissa Richards

Who it's for

Anyone who wants to make a lasting first impression

What You'll Learn

  • Why elevator pitches do NOT work in networking or interviewing

  • How to be memorable and impactful in 1-2 powerful sentences

  • How confidence and practice can lead to your most powerful short pitch

If you would like to join but can't in this cohort. Please submit your information here to be included in the upcoming group.


Tissa Richards Founder | Speaker | Executive Coach | Former CEO

Tissa has navigated the tough world of entrepreneurship, fundraising, and executive leadership. She’s raised millions of dollars for her companies, won awards for her innovation and products (including the Dell Founders 50 Award), was the first partner technology featured on Hewlett Packard Enterprise’s x86 mission-critical servers, and holds multiple patents for complex cyber security software. Top executives and companies trust Tissa to help them articulate their compelling, differentiated stories to get hired and stand out. She helps executives and founders develop leadership skills and launch companies. Tissa consults on brand, culture and product messaging for Fortune 2000 companies and startups, making the value of complex technologies clear to drive revenue and exit valuations. She also works passionately to increase the presence of women on corporate boards and remove gender as a perceived barrier to success. Tissa mentors founders, entrepreneurs, and aspiring board directors. Tissa Richards is also a contributor to business books, interviewed regularly by the likes of Forbes and the Wall Street Journal, and is an Expert Contributor to the Built In online technology community. She was a summa cum laude graduate of the University of California, Berkeley, and also attended the University of Sydney, Australia. Tissa splits her time between Silicon Valley, and Austin TX. Board & Industry Skills: - Technology Startup Founder & CEO - Chairs CSR, D&I and Cybersecurity Committees - Executive Succession & Compensation - Strategic Development & Insight - Corporate Governance - Digital Transformation & Innovation - Cybersecurity - Emerging Technologies & Business Models - New Business Development - Intellectual Property Strategy (15 Patents) Experience & Expertise - Founds and funds software companies, raising ~$25M for companies in database and cybersecurity software - Architects and patents complex technologies, leads IP strategy to increase valuation and competitive differentiation - Negotiates technology and commercial partnerships for go to market acceleration (e.g. Intel, Dell, HPE) - Determines pricing and licensing models for B2B software (SaaS, PaaS, XaaS) for rapid growth and scale Secures board members from respected companies (e.g. Dell, AT&T, Intel, Palo Alto Networks) to bring strategic value and insight to startups - Distills and translates complex technical concepts for multiple stakeholders, including investors, board members, customers and partners Other Skills: - Industries: Hardware, Software, Mobile, Networking, Fintech, eCommerce - Branding and communications - Investment due diligence - Investor relations and communications - Strategic partnerships - Scalable business models - Software pricing models


Athena Alliance

An Athena team member will facilitate this event to provide an open space for casual dialogue and sharing.

Key Details

Learning Circle: Value Propositions and Personal Branding - Amplify Your Visibility for Opportunities

Fri, Sep 30 @ 11:00am PT (1 hr)

Virtual (RSVP for link)

Learning Circle

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