How being in an operational role benefits your board—and what it takes to balance the workload with Heidi Melin The boardroom is changing, and boards are more often prioritizing current operating experience in their board selection. Serving in an operating role provides insight and understanding of challenges facing executive teams. Board service as an operating executive gives you a unique ability to ask tough questions based on current, real-world experience. Learn the benefits of current operating experience for board members from board director and Athena member Heidi Melin, as well as tips to balance a board role while navigating these critical times as an executive.
Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.
As Workfront’s CMO, Heidi is responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront’s customer relationships. Heidi brings to Workfront over two decades of senior marketing leadership and a reputation for building award-winning marketing teams in the technology industry. She has a proven track record of driving measurable growth for some of the most respected enterprise SaaS technology brands and has been recognized for her industry expertise. Her knowledge in B2B marketing has enabled her to become a thought leader and a sought out speaker at many industry events throughout the country. Prior to Workfront, Heidi was the CMO of Plex Systems, Inc., where she was responsible for strategy and execution of all marketing efforts. She also previously served as CMO at Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft. In addition, Heidi served as a public company board director for Accelrys, and is currently serving as a board director for SailPoint (NYSE:SAIL). In Heidi’s free time she enjoys spending time with her family, gardening, traveling—especially to Lake Tahoe—and is an avid reader.
How being in an operational role benefits your board.
Wed, Dec 09 @ 9:00am PT (1 hrs)
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