About this event

The fastest-growing SAAS companies are rewarded with the loftiest valuation multiples, making the role of Chief Revenue Officer as critical as ever. Join Athena member Michele Bettencourt as she discusses how the CRO role has become progressively more complex given the various metrics that are used to measure growth. She'll also speak to how the role has changed over the past two decades and why CRO best practices should include both "old school" and "new school" tactics, learnings, and strategies.


Coco Brown CEO

Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.


Michele Bettencourt Co-Chief Executive Officer

Over a thirty-five career in the Silicon Valley, MB served as CEO and Director of multiple private and public companies, creating more than $3B of “shareholder value.” In 2005, she received the “Ernst & Young Entrepreneur of the Year” award for the Silicon Valley. She had the honor of pressing the closing buzzer at the NASDAQ as well as ringing the bell as the closing of the NYSE. She has served on corporate and non-profit boards. MB currently sits on the board of directors of the Sam and Devorah Foundation for Trans Youth and on the board of trustees of the Fielding Graduate University. MB is currently the CEO of He Said/She Said Productions who released the award- winning documentary “Beautiful Lie,” a film about her transition while serving as the CEO and Chairperson of Imperva, a publicly traded cyber-security company. Imperva was acquired for more than $2B in late 2018. MB lives in both the San Francisco Bay Area and Manhattan. She is married to her wife of 27 years and has four grown children. She received her BA in English from Santa Clara University.

Key Details

Financial Oversight

Chief Revenue Officer Fundamentals

Tue, May 04 @ 10:00am PT (1 hr)

Virtual (RSVP for link)


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