About this event

Join Sheila Collins, Senior Advisor at AARP Innovation Labs, to discuss the future of Age-Tech: the technology and innovation that focuses on making longevity accessible to everyone. Dive into the next frontier market for technology disruption and learn how Age-Tech can improve the lives and well-being of older adults. Join your fellow Athena members to learn the impact of approaching age and demographic shifts and become an expert on the 4 categories of Age-Tech digital enablement that is now bursting with opportunity.


Coco Brown CEO

Coco is founder and CEO of Athena Alliance. Prior to her current roles, Coco served as President, COO, and Board Director of Taos, a market leader in IT Services serving hundreds of F1000 companies, including Apple, Cisco, ebay, Facebook, and Silicon Valley Bank. Coco brings rich experience across F1000 companies, start-ups, and nonprofits in the roles of CEO, COO, advisor, and Board member to Athena. She possesses a unique understanding of the breadth of challenges and opportunities of leadership. She empowers leaders to execute successfully, working with them to develop the relationship between a company’s strategy and its organizational design and environment. Coco’s expertise in developing and strengthening these important linkages makes her a powerful C-level advisor and Board member. In addition to serving on the Board of Taos from 2004 to 2014, Coco served as a Board Director for MentorNet during its rebranding, product transformation, and subsequent acquisition by Great Minds in STEM. Coco was on the finance committee supporting the Board of Directors of Samasource and established the Operating Committee for the Silicon Valley arm of Golden Seeds, a New York-based early-stage investment firm. She also currently serves as Chair of the Nominating Committee for the Anita Borg Technology Leadership Award, one of the most prestigious awards honoring women in technology.


Sheila Collins Senior Advisor, Innovation Programming

Sheila Collins is a groundbreaking strategic advisor in the innovation space. She has over 15 years of experience in marketing, eCommerce and innovation. Her big-picture views coupled with her forward-thinking planning, and skilled execution has fueled her success. Sheila serves as a Senior Innovation Catalyst at AARP Innovation Labs, this accelerator works with start-ups, investors, and industry leaders to bring forth disruptive technology to fulfill the organization’s mission of empowering people to choose how they live as they age. She has also spun up several entrepreneurial ventures and programs. Earlier in her career, Sheila spun up a program called Piggy Bank, teaching youth about financial literacy. She is an angel investor and advocate for FemTech solutions and wealth building opportunities for BIPOC founders. Sheila is a native of Brooklyn, NY and now resides in Washington, DC with her husband and daughter. Sheila earned her MBA from the University of Michigan, Ross School of Business and achieved her BA from Long Island University. As a citizen of the world and avid traveler, acquiring passport stamps is one of her favorite pastimes. Sheila has lived, studied, and worked overseas and traveled to over 40 countries. Sheila is a Broadway musical, live concert and hot Pilates enthusiast.

Key Details

Technology and Innovation


Tue, Jun 01 @ 9:00am PT (1 hr)

Virtual (RSVP for link)


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